Technology, today has become an indispensable part of our daily life. We have started relying on gadgets so much so that it practically engages us with almost everything we do. So be it watching television, listening music, going for a walk or anything at large, everything includes machinery. Now this is one aspect of technology. Increasingly, newer technological advancements have been incorporated by event planners be it corporate event management companies, wedding planners, photographers, et al. Now let’s quickly understand the nuances involved in using technology for event planning in India and how do you choose which technology is right for your event.

1. Experimental – These days’ corporate event planners have become extremely experimental. They want to do things differently. Every brand has a different requirement and to be able to cater to the demands of every brand manager, they come up with out-of-the box ideas. As what’s common is something that the brand’s stakeholders have seen it quite often and to differentiate it from the rest, they need to come up with something new. A brand stakeholder primarily includes media, customers, marketing representatives, clients, etc. Hence, it’s important to innovate on every project and even a slight difference in working modules can make great changes.

2. Mobile App for events-Mobile apps are a new thing that large scale corporate event organisers go for. Mobile apps are usually expensive and the creation of a mobile app takes at least 4-6 weeks, hence it’s important that you carefully propose the creation of a mobile app to your clients. A mobile app is usually successful if you are organising a large-scale event, something where hundreds of visitors are expected to come on a daily basis and also if the event spans over a week or ten days. For ex- Auto Expo, Trade Fair, etc.

3. Bluetooth / iBeacon-You must have heard that Bluetooth and iBeacon has been widely used by event management companies in India. These are primarily location sensing devices that can send and receive messages from one another within a 40-yard radius. A Bluetooth can be connected to smartphones and you can notify the guests to turn on their Bluetooth setting while they enter the room. Additionally, you can buy an iBeacon transmitter to create a centralised iBeacon platform. What all you can do with this: You can Set-up Welcome Message, establish social media check-in, location alerts, feedback and Bluetooth.

4. Wearable Technology Trends-Smart glasses and smart watches are new trends in the event management companies in India. Companies have started making use of smart glasses for augmented reality. Like any computer, a smart glass collect and control data from internal or external sensors, instruments or computers. It also supports wireless technologies like a Bluetooth, Wi-Fi, and  Hence, in short it help the organisers to effectively track every minute detail of the event and quickly pass it on to the concerned person. It can be used across any industry. However, its use has been most commonly seen by automobile, High-end FMCG, tech companies, etc.

Author bio: Jeeni Peter is a content writer for Global Nexus, a corporate event management services company based in Delhi, India.