Sell Exclusive Diamond Necklace through Ecommerce Business in India

Sell Exclusive Diamond Necklace through Ecommerce Business in India

Among the popular online categories of business, we can find electronics, flowers, clothes, accessories etc. But the Indians are now purchasing diamond jewelry online with high prices. Unlike the traditional shopping behavior where the customers will like to touch and feel the products before buying, this ecommerce industry is gradually gaining its place.

Diamond Necklace:  The Popular Choice in the Online Jewelry Business in India

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  • Accessibility: With the growth of the ecommerce business, the accessibility of jewelry has increased a lot. In the retail physical stores, the jewelry is only available in metro and tier one cities. But with the online business, you can easily buy diamond necklace even from tier 2 and tier 3 cities.

 

  • Affordability: The easy payment options and various discounts provide affordable jewelry to the potential market. You can avail discounts in making charges and can enjoy the monthly installment scheme while buying the expensive jewelry online. Coupon codes and flat discounts are often offered by the online jewelry companies for boosting up their sales. This is possible because the online stores do not have any operational cost like the brick and mortar models.

Diamond Necklace with Contemporary Style:

 

  • International Patterns: The diamond necklace can possess international designs or patterns with contemporary fashion. With specialized lab certifications, you are not required to worry about the quality of the jewelry. With the 30-day return policy, you can easily return the jewelry if you do not like anything in them, after your product is delivered to you.

 

  •  Display Catalogue: The designs of the diamond jewelry can easily be displayed in the online stores. With the pictures of the real jewelry, you can get detailed information like the color of the metal, the quality of the diamond, expected date of delivery and the price. You can also get information about different payment options like EMI, debit card, credit card, cash back etc. The entire breakup of the cost is also available by making charges and VAT. You also have the option to customize the product which is displayed in the site.

Diamond Necklace Plays a Great Role in the Growth of Ecommerce Business

According to a study, the gems and jewelry market in India is estimated to be around Rs.1.2 lakh crore. Though presently this particular jewelry segment is at nascent stage, you will observe an increasing number of online buyers within just a few more years. The existing online players have started to show around 100% growth in each quarter. Motivated by the movies and the daily soap operas, the fad for this type of contemporary jewelry will surely grow in the coming years.

According to a research, only 8.4% among the female population have access to internet in India. But as soon as more women can penetrate into the online world, the women centric categories like jewelry will gain a promising growth in their business. With the gradual erosion of the gender gap in the world of internet, diamond and other precious metals have a promising future in the jewelry segment of the ecommerce industry.

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